WALKS
ON
NATURE

Heritage and Innovation: A New Chapter of ARBOREN Solid Wood Flooring

Twenty years ago, my father, driven by his passion for wood and an artisan's dedication, founded his own solid wood flooring brand. Starting from a small workshop to a modern factory with over 400 employees, he used his hands and wisdom to transform raw timber into elegant, warm flooring that now graces countless homes. Growing up amidst the scent of sawdust and the hum of machinery, I witnessed firsthand his meticulous approach to every production step—how he infused each piece with the natural grain and vitality of wood. This deep affection for solid wood flooring quietly took root in my blood.

Craftsmanship Inherited: From Father's Perseverance to My Mission
My father often said, "Wood has a soul; our task is to let it continue in its most beautiful form." Under his influence, I came to understand that solid wood flooring is not merely a commodity but an art form that carries the weight of time. After graduating from university, I chose to join the family business without hesitation, learning from the ground up—wood selection, drying, tongue-and-groove joining, surface finishing—each step embodying the wisdom of craftsmanship. Years of hands-on experience taught me that true quality stems from an uncompromising pursuit of perfection, a legacy my father instilled in me.

Breakthrough and Rebirth: The Birth of ARBOREN
As times changed, so did consumer demands. While preserving traditional techniques, I realized solid wood flooring needed to evolve—more eco-friendly finishes, scientifically engineered structures, and designs aligned with contemporary aesthetics. I traveled the world to study advanced technologies, ventured into forests to source rare woods, and collaborated with designers to explore creative possibilities. Ultimately, I founded ARBOREN, a brand built on the philosophy of "Nature · Timelessness · Individuality," redefining what solid wood flooring could be.

The name ARBOREN derives from the Latin word "arbor" (tree), symbolizing our reverence for nature and sustainability. We use FSC-certified wood paired with low-VOC finishes, innovate with underfloor heating-compatible locking systems, and offer bespoke services—ensuring every floor tells a unique story. Since its launch, ARBOREN has not only won over discerning high-end clients but also made its mark at international design exhibitions, showcasing China's craftsmanship and innovation to the world.

The Path Forward: Rooted in Tradition, Growing Toward the Future
Today, my father's hair has silvered, while ARBOREN's young team brims with energy. To me, heritage is not about replication—it's like a tree: roots anchored deep in soil, branches stretching toward the light. Moving forward, we will uphold my father's principle of "genuine materials" while embracing design and technology, transforming solid wood flooring into a timeless bridge between nature and human living.

Two decades, two generations of perseverance and breakthroughs. From my father's brand to ARBOREN, the techniques and concepts have evolved, but our devotion to wood remains unchanged. This, perhaps, is the essence of craftsmanship: through time's tempering, creating floors worthy of becoming heirlooms.